Like every business, sales prospects are going to be one of the key elements to create a steady cash flow and the same can be said for network marketing leads. When it comes to network marketing, things can be a bit more difficult. It is a little bit trickier to approach people directly to get them interested in the business and become potential sales leads. This is why a lot of people take the time and effort to create landing pages and lead generating websites to do the job for them. The main concern for some though is whether or not it is important to follow-up with your network marketing leads.
They Affect Your Profits
Leads are your prospects, the people who may later be converted into actual customers. Of course, this is a little different when it comes to network marketing because your customers will also become direct sellers for the company and their sales will affect your profits. Their performance will directly affect your income. For every sale they make, you earn a commission and for every person they, recruit you also earn a commission.
Your success pretty much depends on your leads. In most cases, four of the ten people you communicate with will give you their information and become leads. Three out of four will eventually drop out. Only one will convert into a consumer so this means out of ten people, only one will generate a profit for you. If you want to earn then you need to follow up on your leads and sway them to become consumers. The more leads you have, the better.
They Need to Be Reminded
Some leads will fire back with the comment “Come back to recruit me when you’ve become successful yourself.” They want to see the promises you make become factual truth. You’ll have to be persistent and keep doing follow-ups to show them progress. The only way you’re going to turn your leads into consumers is to keep them updated with positive results. If you have email listings then send them posts on your latest checks or updates on the latest benefits that are available. Otherwise they’ll see it as a dead end and your leads will eventually lost interest.
You Need to Build Relationships
If you were to tell a random stranger via email or phone call to join your business because they could potentially earn a hundred or even thousands of dollars, they most likely will ignore you. But if you build a stable relationship with your leads with constant follow-ups then you’ll be surprised at how many of them will say yes when you finally ask them to join. They need to trust you before they are willing to spend money. Give them newsletters, screen shots of your latest profits, a list of benefits, or just call them to check on how they are and what they honestly think of the business.
Your leads are your keys to success. You are dealing with people and people need a little convincing before they let go of their money. Follow up with your network marketing leads before they let go of the program and eventually you’ll see your own side of the business beginning to prosper.
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